ASHLEY KIECKER

Utopia was a client that came to us asking for professional help to take their current exhibit to the next level. They specifically asked for two concepts, one with and one without a deck. So myself and one other designer got assigned to the project-- I got assigned to create a deck concept and he got assigned the other. 

Their current booth, messaging and brand guidelines held a very angular and triangular design element to it. So in my sketching, ideation and inspiration search I steered this way to keep the new architecture consistent with the existing branding. In the end, I loved how the concept turned out and so did the client.

In the end, it came down to them decided between a deck or not and unfortunately I drew the short straw. They went with my teammates design; however, I'm still happy with my concept and the satisfaction of our client.