ASHLEY KIECKER

One of my clients while working at MG Design is Orbis (a pallet company and distributor). In 2016, I was assigned designer to create a new face for their very modular trade show program-- Both on a national and international scale. They requested a 3D environment that would bring their new brand and marketing message, "A Shift In Thinking," to life on the trade show floor.

We started with multiple rounds of loose sketches and style board imagery. Our process stayed heavy on the collaboration side as both my client contacts were creative people themselves. Through multiple concepts and versions, the client settled on the above for all versions and configurations of their trade show program. Over the last couple of years, I have grown to have a very strong relationship with the client and continue to configure their booths along with pushing new ways to innovate and design new elements each year. The part I love about working with them most is each show is a new opportunity for them. They are always looking for ways to update and add elements to stay current with today's trends, so it gives me lots of creative opportunities to think outside of the box for each one of their shows.

 

This design has been extremely successful for not only their marketing and sales ROI, but also their tradeshow program. At Modex 2017, our design earned the title of "Best of Show for Effective Visual Communications", stating that our AV screens and message boards placed at multiple levels effectively communicated product information on each side of the exhibit.