ASHLEY KIECKER

Stevens Aviation is a company that originally partnered with MG Design to utilize our marketing resources. After a year of proving our partnership and relationship, they decided to become fully on board with our services. They came to the creative team asking us to "take them to the next level". They were in a situation of reusing a rental booth for the last eight years and understood that their trade show program needed to move forward with their brand.

Luckily, I was assigned the design lead and got to jump on the opportunity for a fun build. I started this project with only conversations to the marketing team-- Beginning to understand Stevens through their last year's marketing progress and ultimately where they had come from. Together, we created an attendee experience that made sense for their audience and message. Once that was established, I began sketching, floor plans, inspiration searches, etc. From there, I developed five different white model concepts to show the client. 

Ultimately decisions were made through client collaboration and discussion-- Giving them a mash up of their favorite parts and pieces from each concept. (P.S. Do you recognize the hanging sign from my Prinova project? One project's loss is another's treasure, right?) Once a direction was chosen, I moved forward into colored renderings and adding graphics and lighting to help the client visualize our vision. As it stands, the booth will make it's big debut in their 2019 trade show schedule-- I can't wait to see it up and in it's glory!