ASHLEY KIECKER

Prinova is a food ingredient company, that coincidentally is a direct competitor of Agropur Ingredients. In the last year, we participated in a bid scenario with them-- Unfortunately, we came up second; however, this was one of my favorite projects to be a part of.

I was assigned as creative lead on this project, so I really got the chance to dig in, organize and compel the project and creative direction forward. I started the design process by bringing in two other 3D designers for a brainstorming, inspiration and sketch session on the space. Together we came up with multiple ideas and directions. From there, I worked to form a combination of all our ideas and worked to collaborate with the marketing strategist and account director to bring our thoughts and concepts into a functional space for the client's experience. 

It was extremely disappointing to fall short in the end, but I learned so much through the process of this project. I'm still proud of the work we completed as a team and the lessons I learned as the lead on the project.